Makeup

Need recommendations for the best eyeliner, lipstick, foundation, eyeshadow or palettes? Our editors will keep you up-to-date with the best beauty finds and sales so you can shop at your favorite stores, including Sephora and Ulta Beauty, for every season. With glamour makeup tips, tricks, makeup how tos, DIY hacks and the latest beauty trends you’ll look your best, like the hottest celebrities and influencers.

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Top 2023 viral beauty trends explained by TikTokers

From bold and daring looks to subtle and natural makeup

By Shirley Gómez

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How to create the viral ‘fake dimples’ hack using makeup

This innovative technique promises to give you an adorable dimpled smile without surgical procedures

By Shirley Gómez

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Pumpkin Spice makeup takes over Fall 2023

This makeup trend is stealing the spotlight, making it the perfect choice to complement your cozy knitwear

By Shirley Gómez

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Lancôme and the Louvre fuse art and beauty in a groundbreaking collaboration

This unprecedented partnership, launched on September 1st, is a creative exploration through centuries...

By Shirley Gómez

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How to prevent eye infections caused by mascara?

Among the symptoms of eye mascara allergy is redness and swelling of the eyelids or the skin around the...

By Shirley Gómez

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Cherry Cola Lips are the new viral beauty trend: ‘Lana Del Rey vibes’

Cherry Cola lips also suit every skin tone, quickly becoming a fan-favorite look for a night out.

By Daniel Neira

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Sofia Vergara takes scientific approach with her new makeup line infused with SPF

A complete suncare solution that protects your skin from photoaging

By Shirley Gómez

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Ariana Grande pokes fun at her once-signature beauty look

The star shared a TikTok while getting glammed up and lip-syncing to an old “Keeping Up With the Kardashians”...

By Shirley Gómez

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Lauren Sánchez shined at Cannes in trendy nude-colored lips

The Mexican-American journalist and Jeff Bezos‘ fiancée rocked an elegant and natural makeup look on...

By HOLA! USA

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Memorial Day beauty sales to get excited about

From waterproof mascara to trusty daily SPF, find here the best deals

By Shirley Gómez, By Andrea Pérez

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BEAUTY

Elevate your dating app profile with makeup tips from Melt Cosmetics co-founder, Lora Arellano

Boost your dating app using these insider tips to create an irresistible profile picture

By Andrea Pérez

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CELEBRITIES

Kylie Jenner gives Old Hollywood glam in new photoshoot

Jenner rocks a white gown, rhinestone choker, with winged liner

By Shirley Gómez

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BEAUTY

Date-night makeup look tutorials that will make you feel your best

Wearing makeup is always about elevating your beauty and exuding confidence

By Shirley Gómez

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Lash expert reveals how you can get long, luscious lashes by New Year’s Eve

Fundamental changes you can make to your beauty routine to grow long lashes

By Shirley Gómez